full transcript
From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
Unscramble the Blue Letters
So as you can see, these decisions are highly nuanced. Of course we use a lot of data to ifrnom our decisions, but we also rely very heavily on itotriaen, research, testing, iniuitton, human empathy. It's both art and science. Now, sometimes the designers who work on these pcoutdrs are called "data-driven," which is a term that totally divers us bonkers. The fact is, it would be irresponsible of us not to rigorously test our dsiegns when so many people are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad digesn good.
Open Cloze
So as you can see, these decisions are highly nuanced. Of course we use a lot of data to ______ our decisions, but we also rely very heavily on _________, research, testing, _________, human empathy. It's both art and science. Now, sometimes the designers who work on these ________ are called "data-driven," which is a term that totally ______ us bonkers. The fact is, it would be irresponsible of us not to rigorously test our _______ when so many people are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad ______ good.
Solution
- inform
- design
- products
- designs
- intuition
- drives
- iteration
Original Text
So as you can see, these decisions are highly nuanced. Of course we use a lot of data to inform our decisions, but we also rely very heavily on iteration, research, testing, intuition, human empathy. It's both art and science. Now, sometimes the designers who work on these products are called "data-driven," which is a term that totally drives us bonkers. The fact is, it would be irresponsible of us not to rigorously test our designs when so many people are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad design good.
Frequently Occurring Word Combinations
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Important Words
- analytics
- art
- bad
- bonkers
- called
- counting
- data
- decisions
- design
- designers
- designs
- drives
- empathy
- fact
- good
- great
- heavily
- highly
- human
- inform
- intuition
- irresponsible
- iteration
- lot
- nuanced
- people
- products
- rely
- research
- rigorously
- science
- substitute
- term
- test
- testing
- totally
- work